Most Profitable Ecommerce Products for 2022

 The most Profitable Ecommerce Products for 2022

There are a number of essential ingredients for becoming a successful online seller, but having solid profit margins is definitely a priority. Higher margins allow your business to thrive, whereas smaller margins might lead to your downfall. But you can’t mark up your products without paying attention to the market; if your pricing is too high, customers will be less inclined to buy. 

The trick is to find good products that have a low cost and high profit margins, to help drive sales and keep your cashflow consistent. These five products and industries boast some of the greatest profitability (and sellability) of any goods on the market today.

1. Jewelry

woman wearing jewelry diamonds

Jewelry is one of the most profitable unisex products out there, as millions of people purchase chains, rings, bracelets, and beyond on a daily basis. Jewelry makes such a great product because there’s already a built-in market for it, it takes up very little space in your warehouse, and it’s on-demand throughout the entire year. What’s more, jewelry can yield some major profit margins if you play your sourcing and marketing cards right.

Selling jewelry is ideal for online retailers, since it’s small and easy to ship, and you can keep a wide selection of metals, stones, and sizes within a small storage space. On top of that, if you’re able to make customizations, you can upsell even more by accepting specific customer requests. Ecommerce platforms like Shopify, BigCommerce, and Squarespace are terrific options for hosting your product listings and making sure your customers stay satisfied.

2. Fitness equipment

workout accessories

The health and fitness industry has been booming for the last several years, and yet, there’s always room for another brand to get in the game. With that said, it’s important to find a niche ecommerce product that bigger companies have failed to recognize or capitalize on. This could mean marketing solely to women runners or professional cyclists, or creating a kit for at-home yoga enthusiasts (like a mat, a block, and a towel all bundled together).

Your profits from selling fitness equipment will largely depend on your ability to find out what people are interested in. To do so, you’re wise to leverage social media channels for market research, and then stick to your values as you’re building your brand. If you’re positioning yourself as the shop for high-quality and convenient yoga gear, stay in that lane; making too many compromises with your business is likely to cause customer confusion rather than loyalty.

3. Skincare products

skincare products

The sky is really the limit for the skincare industry, thanks to its informed consumer base and ample social media presence. One of the driving factors behind skincare’s overwhelming success is the demand from its younger shoppers; consumers are now using skincare at a much younger age, in an effort to delay the noticeable signs of aging. With this in mind, companies have had to adapt their promotional strategies to reach this key demographic. 

The good news is, experts believe the remarkable growth of the skincare market will prove to be sustainable — so long as brands commit to innovation in both their product lines and marketing campaigns. If you have ambitions as a burgeoning skincare business, this is the perfect time to implement your vision and deliver your own unique take on packaging and product offerings.

4. Watches

elegant man wearing a luxury watch

Luxury watches are a multi-billion dollar industry on their own, however, these upscale styles are obviously not the only type of watch consumers are out to purchase. The watch market has a wide range of products and prices, from analog and digital watches, to casual and dress watches, and about thirty other offerings in between. Additionally, watches can either be worn as a fashion accessory, or as a practical device (like smartwatches, for example).

Starting a dropshipping business selling watches is a low-risk, low-cost approach. Once you connect with a reliable dropship supplier, you can get your inventory into customers’ hands with ease. But as you’re growing, be sure to take note of customer reviews and order volume to help determine which products are most profitable, and which SKUs to cut loose.

5. Sunglasses

Warby Parker sunglasses

People are forever looking to buy a fun pair of shades, and there’s always somewhere the sun is shining — which means there’s never not going to be a demand for sunglasses. For anyone who’s hoping to begin an ecommerce business but they’re not quite sure what to sell, sunglasses are a great gateway into the online marketplace. The reason being, sunglasses have a high profit margin if you can partner with a reputable dropship supplier, and they have a strong resale value if they’re kept in nice condition.

In addition to those benefits, it’s also an established industry, meaning there are plenty of sunglasses suppliers who are available to take on a bright-eyed ecommerce entrepreneur. Plus, sunglasses are generally cheap to source, have low shipping costs, and are worn by people around the world every single day.


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